All these experiences contributed to my proficiency to become a “dot-connector” – and my passion to help others become dot-connectors too! What does business acumen have to do with communications, marketing and branding? I didn't know it back then, but I was developing business acumen. System adoption, whether it’s an internal or external tool, will determine a system’s success or failure. The old saying, “build it and they will come” isn’t exactly true if what you build isn’t intuitive and is basically un-usable. User experience determines a system’s success.Wouldn’t that data be in an HR record? Isn’t the client capturing that in a CRM system? Is that data in a financial record? From point- of-sales systems to more complex product testing systems, we looked for the relationships data had in the business and the interactions data and users had outside or inside a company or government agency. As we designed systems and captured data, we wondered why we were asking users to enter data that was most likely available somewhere else. The systems we built, as well as learning the inter-connectivity and linkages between human interaction and data, were paramount to achieving business objectives. Understand your business playing field and your client’s playing field too.Health care, consumer products, financial services, governments and manufacturing were just a few of the industries I was fortunate to learn about and serve. The technical professional services industry exposed me to many other businesses. Learn your business and your client’s business.Back in the day, my teams used computer systems to solve problems that when solved, made it easier for people to do their jobs or gave executives the insight they needed to make decisions that improved business performance – connecting people to data to people.Īs my career developed, it became clear my strengths had more to do with being an effective problem-solver and team-builder than being a good programmer. Over those years I learned several lessons that have impacted my decision to pursue a career in marketing and communications. I’ve always enjoyed leading teams to solve complex and puzzling problems. I love the technical professional services industry, almost as much as I love dogs, for many reasons – one of which is that I got my start as a computer programmer during the dot-com era.
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